For teen users, using transport is optimum mobile gaming time.
There’s a steady upward correlation of higher ratings with higher download volume. According to Hootsuite and We Are Social, the global penetration of social media is 45%, with just shy of 3.5 billion social media users in the world in 2018. Over 50% of user churn occurs in the first month, after which we see an incrementally smaller percentage of users dropping out each month. These include first and second place China and India – which looks set to enter a period of rapid growth – and fifth-place Russia. Breaking available apps on the iOS App Store down, we find 85% of App Store apps are general apps, with the remaining 15% games. A further 13% of these free apps have been downloaded 500-5000 times.
Another feature of social messaging are in-app services / utilities, such as sticker camera, social games, other virtual items, business accounts and its integration with other devices, such as vending machines. We discuss app revenue in more depth elsewhere, but here we can see a little of the relationship between downloads and revenue.
Despite this, App Annie’s analysis finds that iOS accounts for around two-thirds of mobile gaming revenue. The average rating for apps in the Google Play Store is 4.2 (using a five-star system). MobilityWare Solitaire in the UK and (the rather sinister-sounding) Landlord Poker in China also show that the classic appeal of card games has also yet to wane. Looking only at iOS and Google Play app store statistics, India was the leading market for game downloads in 2018, registering over 5 billion. Mobile phone spam is also one factor that contributing to the downtrend in SMS usage in some countries like India. On a weekly basis, this works out at between 6,000 and 11,000. Indeed, App Brain currently sets the current level of low-quality apps at 13% (based on its own proprietary low-quality app detection filter). Here, a mixture of Instagram and Snapchat make up the difference. the global penetration of social media is 45%, elsewhere the stages are named experimentation, expansion, and maturation), Lifewire peg the volume of iOS apps available in the App Store at 2.2 million, listed on the Google Play Store is considered to be much easier and cheaper than getting it into the App Store, a little under 1.5 million have been rated (55%, as of May 2019), video accounted for 75% of IP traffic in 2017, 194 billion app downloads in 2018, up from 178 billion in 2018 (, 105 billion app downloads made through Google Play Store and iOS App Store (, Google Play downloads of 76 billion, 30 billion iOS App Store downloads, Sensor Tower identifies WhatsApp as the most-downloaded app of 2018 (over 900 million), while App Annie gives the accolade to Facebook Messenger, Helo is the most-downloaded app released in 2018, with over 60 million Google Play/iOS App Store downloads, TikTok saw the greatest increase in downloads in the US, with 16 million more 2018 downloads than 2017 downloads, Games were the most downloaded app type on iOS and on Android in 2018, Personal finance apps saw the greatest increase in reach across key markets, with an average increase of 27.8%, The global mobile gaming audience is estimated at 2.2 billion, 50% of surveyed app users in the US, UK, France, and Germany had played a mobile game in the past week, 38.3 billion game downloads made through Google Play Store and iOS App Store in 2018, 29.4 billion game downloads made through Google Play Store, 8.9 billion through iOS App Store, 33% of app downloads were mobile games in 2018, 5 billion game downloads were made in India in 2018, 4.5 billion in the US, Helix Jump was the most downloaded game of 2018, Downloads of top-five food delivery apps doubled between 2016 and 2018, 30% of global internet users used a ride-hailing app at least once a month in 2018, China is the biggest iOS download market in the world, India is the biggest Google Play download market in the world (nb. Interestingly, we see the greatest average number of reviews for apps in the upper echelons in rankings terms, with apps rated 4.5-5 attracting the highest number of reviews, closely followed by 5-star reviews. While it may seem that we’ve been at something approaching saturation for a while, at least in Europe, North America, and Northeast Asia, the global market has been growing apace. Generally-speaking we see the same titles as in top-10 as in App Annie’s most-downloaded games list, though with the inclusion of virtual pet app, My Talking Tom. Low-quality apps are unlikely to be downloaded by discerning consumers. These are Android figures, so the caveat about Japan once again applies. Comscore data on gives us a window into how much digital time is spent using the most-popular types of apps in selected markets. Users in the EMEA region log slightly more than the US, though considering this market covers everywhere from Norway to South Africa, from Spain to Oman, perhaps it is not the most illustrative figure….