To anyone unfamiliar with the show, that wouldn't mean a thing, but to fans, it's a shadowy corporation that plays an intimate role in the plot. Pre-order sales can make up to 23% or more of your total revenue for your new product. To start, create a project in CoSchedule and select Marketing Campaign. You learned from the experts, now it’s your turn to be the expert. Founders go to learn from industry heavyweights like Daymond John (FUBU, Shark Tank) and Cal Henderson (Slack), network with their piers, and feel empowered. Barclays gained lots of social media buzz as a result of their big launch. Learn more. Now, these tactics may seem average for a product launch, but the key to success was all about 10x…. Allow customers to test out your product. Salespeople are rarely responsible for a full customer lifecycle, instead focusing singularly on initial outreach, pre-sale... Every product marketer has been asked by a sales rep, somewhere between one and a million times, for a feature comparison checklist. (Editor’s note: we’ll be using both the Summer Fridays and Later campaigns as social media product launch examples in this post, so whether you’re a B2C or B2B company, or selling a physical or digital product, you’ll have concrete examples to learn from!). The genius of the brand lay largely the simplicity of the idea. Allow the product launch marketing plan to be as professional, as formal, and as business-appropriate as possible. In the grand scheme of event planning, small details like this may seem trivial and unnecessary. No, we want to talk about how this event is hosted online. All rights reserved. hbspt.cta._relativeUrls=true;hbspt.cta.load(2355195, 'd5933c30-6446-4290-a629-004df291c223', {}); Review sites are jam-packed with competitive intelligence (CI). Speaking of tech, let's talk about one of the biggest MAX benefits: archived content. Before diving into how to plan a great product launch marketing campaign, download this marketing plan timeline template. As we look ahead to a new year, our team at LinkedIn Marketing Solutions is feeling inspired by these examples, and we hope you might be as well. Is invite only. When putting together a product launch event, it helps to have the right technology on your side. The experience was free, as long as you signed up to the Nike+ program via their app. Its yearly conference, RAMP, excels because it's highly targeted. Set proper expectations. Doing this can make the document contain details that are achievable and realistic in consideration of time constraints. The engagement that they are getting on their posts and content will show you if their followers have real connections with the influencer. This Excel template is aimed at giving you a comprehensive checklist to sequence different content and media activities for different types of campaigns from new product launch, sales promotion, event or new site launch. Make sure to build up the well-deserved hype for your product and make people anticipate the arrival of it. Can you think of ways to facilitate networking opportunities at your product launch event? This can also help you to focus on key points that are needed to be prioritized rather than allowing your energy and efforts to be all over the place. © The House of Go was created to get customers to test out various Nike products. Whether you’re selling a slinky or migraine medication, your product can be tied to an emotion. Explain in detail the value proposition of your product to a point that your target market understands.