Embracing HUF’s roots in subversive skate and street culture, the HUF Clothing Collection is driven by common ideologies of punk, reggae, and dancehall movements from the late 70s and early 80s. With its rapid growth and popularity, Hufnagel found the necessity to launch his own line, HUF, assimilating into one label what he felt epitomized skateboarding, streetwear, and sneaker fashion. Hufnagel's first love has always been and always will be skateboarding. Made by skateboarders, for skateboarders, HUF represents not only a more refined and forward-thinking skateboard brand, but also any individual inspired by the vast array of countercultures that parallel skateboard mentality. SHOP NOW. Hufnagel remains extremely involved in the production and direction of HUF, and continues to tour the world on his skateboard with his friends and teams, which helps fuel and inspire his original vision. HOODIES New Pullovers and Crewnecks. HUF x REALTREE Blurring the lines between the outdoors and the streets, this new capsule features signature camo prints from renowned outdoor brand Realtree. T-SHIRTS New Graphic Tees. Accompanied by casual graphics and slogans, HUF offers a unique range that reflects sophistication while simultaneously incorporating that certain nonchalance so commonly associated with skateboarders and artists alike. Do not settle for the status quo. Another dose of Fall for women. Brought up by the very 'do-it-yourself' approach that came along with skateboarding, Hufnagel saw an opportunity to give back to that same community which had raised him, and opened a small boutique on an offbeat block of San Francisco's Tenderloin District, the first of its kind. SHOP NOW . FALL WOMENS NEW ARRIVALS. Though much has changed over the course of the brand, Hufnagel still holds strong to the same core beliefs that drove him since day one.
HUF now have multiple websites for different regions across the globe including hufworldwide.com, hufworldwide.jp, hufworldwide.co.uk and hufworldwide.eu.
… Inspired by Keith’s unique experiences, HUF embodies cultural inspiration and ideas, represented by its world-renowned skate team and ambassadors. In 1992, Hufnagel moved to San Francisco to pursue his passion of skateboarding. Nearly a decade since its inception, HUF has evolved into an independent manufacturer of premium apparel, footwear, and skateboarding goods. Add Shop high-quality t-shirts, masks, onesies, and hoodies for the perfect gift. HUF looks to classic American craftsmanship, timeless vintage design, and an appreciation for fine-and-functional modern detail to produce quality goods that incorporate the past and present to create the future. Founded in 2002 by professional skateboarder Keith Hufnagel, HUF Worldwide is a manufacturer of premium footwear and apparel designed for contemporary skate and lifestyle. Celebrating the Harold legacy with a portion of the proceeds getting donated to HHF to benefit at risk inner-city youth. HUF looks to classic American craftsmanship, timeless vintage design, and an appreciation for fine-and-functional modern detail to produce quality goods that incorporate the … HUF-founder Keith Hufnagel grew up skateboarding in the gritty streets of New York City's late-80s. Press the space key then arrow keys to make a selection. Go out and create your own future – do it yourself, do it in style. The range integrates material and construction inspired by those specific garments that have endured the test of time, resulting in a product sufficiently suited to handle the abuses sustained by skateboarding.