Is now the moment to cut or is it not? There are a myriad of different flavours out there within the single malt category from the super peaty kind of Laphroiag to the softer Speysides, there’s tons of difference within the category and people understand it because they can kind of navigate around it.
It offers a line of handcrafted gins and vodkas. Fairfax Hall. Where are your favourite local haunts?
Find RelSci relationships, employment history, board memberships, donations, awards, and more. You know, these these are things that are not classic botanicals, and there’s a reason for it. And we’ve done that ourselves, the 1915 Raffles Gin for example uses local botanicals from the Malay basin. Is it about the way that you label them and the way that you tell the story of those products versus your core range? Sipsmith began exporting to Australia in 2012 and at the time there were next to no other craft gins being distilled locally. ‘She’s fiery, yet beautifully creative’, remarks Fairfax Hall who, along with Sam Galsworthy, makes up one half of the Sipsmith duo – co-founders of London’s newest microdistillery.
And that was the challenge, you know had to be able to kind of make that drink really well with just three ingredients, even though it was meant to be made with four. What do you see as being the place in the market for Sipsmith now that there’s so much other competition if you will? I think there might have been some place in Singapore that had over a thousand different gins. But some of the established distillers have expressed concern that a lot of the new products coming onto the market labelled as gin are not actually gin at all.
So we have a gin subscription club at the moment uniquely in the UK called the Sipping Society. FAIRFAX HALL: Absolutely. Reveal deeper insights into your organization's relationships with RelSci Contact Aggregator. But as I say, I’m not sure that’s actually adding much to the consumers experience in terms of understanding what that actually means. It’s got lemongrass in there, it’s got mace, it is quite spicy.
‘London is an inspirational city precisely because it is so diverse and has so many fascinating facets. When they had their four ingredients and they presented the drink to her, she’d say ‘right, now take one of them out and make it for me again’. If you haven’t noticed, we’re in the midst of a global gin boom at present. The company was founded by Fairfax Hall, Jared Brown and Stamford Timothy John Galsworthy in 2007 and is headquartered in London, United Kingdom. So I think as long as gin holds on to its roots and remembers that it’s gin for a reason, that comes with it a certain responsibility to make it with juniper as the leading ingredient then I think you know the category can expand and have floral, spicy, different kind of flavours that you can experiment with. FAIRFAX HALL: It really didn’t actually. JAMES ATKINSON: You’ve mentioned the number of gins that are on the market in Australia now and obviously Sipsmith’s relaunching.