Once more, we see the importance of a close tie between the campaign’s content and its purpose. Brand sentiment was tracked at 98.8% positive during the campaign. British Army’s 2019 recruitment campaign is a brilliant example of targeting the right audience with the right messaging. The short film posted exclusively on YouTube depicted several cases of men struggling with traditional masculinity that Gillette itself used to glorify: the fear to show their emotions, sexual harassment, bullying others. In addition to that, Starbucks started selling a mermaid tail cookie to raise funds for Mermaids. One additional thing that Essie does is give a colour of the month as a cue to share more pictures of that colour. It helped that the customers were able to access the download option from the tweet itself. If something is fun, humorous or interesting, people are much more likely to share it, spreading the reach of your message and growing your donor base. But when it really matters... Video has long been touted as the marketing medium of the future, but the future is here... YouTube marketing is huge. © 2020 Hootsuite Inc. All Rights Reserved. This is a good time to start using live videos if you haven’t done so already. What They Did Right - Supported a cause to win consumer trust and boost their brand image. Having firm start and end dates is important, both for a) keeping costs and mission creep in check, and b) comparing performance pre-and-post campaign. This is another great example of a marketing campaign that uses social issues and powerful messaging to attract attention and get engagement. Filed Under: Campaigns, Social media, Uncategorized, Video Tagged With: cause campaigns, nonprofit campaigns, nonprofit online campaigns, social media campaigns, top nonprofit campaigns. This will reap benefits once your operations are up and running again. Provided free access to resources as a means to attract new prospects. In the video, people in dire, life-threatening situations, such as having no access to clean water, repeat common “first world problems.” It highlighted the privilege of the hashtag users and the power to use social media to do true good. The L’Oréal content produced for YouTube by the influencers has been viewed more than 5 million times. series where people can connect with mental health experts to ask questions and share their problems. Then the film shows several examples of positive masculinity, such as standing up for others, caring for your loved ones, and so on.
@Mermaids_Gender @StarbucksUK @Starbucks ♀️♥️ pic.twitter.com/6BjmiuiFiQ, — Sophie Armishaw (@sophiearmishaw) February 2, 2020. Genius. They also shared this video on Twitter and it got thousands of likes and retweets because this was something people could relate to. Responded to their customers’ posts about their brand in a funny and witty manner. This campaign aimed to promote more acceptance of diversity and get people to be more inclusive when they see people who are different from them. Starbucks attracted critics with the #WhatsYourName campaign, but by standing up for a cause, they also won a lot of fans.
No one’s making any new bookings and hotels are as deserted as the streets of affected countries. Video by @tbains #exploreBClater #stayhome #stayathome #stayhomesavelives #plankthespread #stopthespread pic.twitter.com/AvaUU82rrW, — Destination BC (@HelloBC) April 14, 2020. They combined organic interest and promoted tweets to create an authentic buzz around their activities, and incentivized participation by offering rewards (pizza!) | #reds #fyp. What Pantone did: A one-day campaign overlapping with the 2020 Super Bowl, where Pantone’s Twitter account shared a live play-by-play called #BigGameColorCommentary. The organization ensured that this popular hashtag, even after its campaign had ended, would continue to remind people that they could help others. Platforms used: Instagram, Facebook, Twitter.
truth also leveraged the power of YouTube influencers, working with popular faces to produce videos that played off the kind of short-form content that propelled the popularity of the now defunct platform Vine.