To put that attendance in perspective, the largest physical concert to take place was at the State University of Moscow back in 1997, when Jean-Michel Jarre performed in front of a crowd of 3.5 million attendees. But the change in activity online doesn’t stop there. Subscribe to Mobile Marketer to get the must-read news & insights in your inbox. The Marshmello x Fortnite concert is not the first in-game live music event, but surpasses previous events in terms of scale, granting more exposure to the artist, game and concept of virtual live music events. You may opt-out by. A significant source of revenue for Epic Games is from the sale of "V-Bucks," a virtual currency that can be used for in-game purchases. According to Next Big Sound, Marshmello gained over 147K new Twitter followers this past week, up more than 2,000% from the week before (6,800).

The first ever live virtual concert inside of Fortnite with millions of people in attendance. Epic Games, the company behind Fortnite, recorded an annual turnover of $2.4 billion in 2018.

Fortnite hosted its largest in-game gathering yet on …

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Epic Games, the publisher of "Fortnite," added Scott to its Icon Series that lets players buy virtual outfits, gear and other accessories to decorate their avatars in the battle royale game. tags Astronomical Everyone is already clamoring for say, a Drake show next, which suddenly does not sound all that crazy.

... in attendance. Discover announcements from companies in your industry. The 10 million concurrent players watching Marshmello’s set is amazing, but what happened after the performance is even more impressive. From @CouRageJD pic.twitter.com/DS2UTyIftK, Early Twitch + YouTube viewership numbers for the @marshmellomusic concert.Twitch: 571KYouTube: 807K pic.twitter.com/W9EDvreFge.

Though really, this is in a class by itself, as we rarely see anything like this in video games (. "Fortnite" is played by 40% of children ages 10 through 17 every week — the highest percentage of any game title, according to a study by National Research Group. Scott's 15-minute performance hit a record for its premiere at 7 p.m. His Twitter mentions also increased by more than 1,000% (from 4,800 to 57,500). The attendance surpassed the prior record of 10.7 million for a virtual show featuring DJ and music producer Marshmello last year. He is also a public speaker known for promoting careers in the entertainment industry, as well as an entertainment journalist with over a decade of experience. Electronic music producer and DJ, Marshmello, performed live to a concurrent player-base of over ten million people, according to gaming journalist Geoff Keighley. The viewership may have equated to well over over a million across Twitch and YouTube, but players were also able to see it in-game – which could account for even more. Here's hoping that fans get to see what else Epic Games has planned for Fortnite in the near future.

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