How to Create Your Political Campaign Strategy, Everyone has advice you “must follow” in order to win, You don’t have enough time or money to follow everyone’s advice. The intention may be just to ‘put the cat amongst pigeons’ and stir things up a bit, and to learn from how the actors respond. Campaigns using this strategy bring forwards the future consequences of not acting now and ‘actualise’ it in a compelling way.
A campaign strategy should answer the
following questions: Answering key questions repeatedly, at each stage of your campaign, about the problem, solution, stakeholders and targets as well as the tactics, message and tools you will use, will help develop your campaign strategy. Got a bad name in World War 1 as generals sent waves of men ‘over the top’ from their trenches to be slaughtered in ‘no man’s land’.
Surrogates are supporters who are willing and able to speak on your behalf. Self-funding is one way to raise money for your campaign. It. The team produced a high quality 100-page report and a 50-page summary in English, Gujarati and Hindi languages, which was distributed widely in-country and presented at high-profile press conferences involving law experts and celebrities, and international venues. You may already have this information on your stakeholder map from Activity 2. Beyond your voter targeting and your plan for outreach to different communities, take stock of choice points across your whole campaign. If your campaign is successful, who will be affected? And secondly, do you know what to do when you get them! Use your maps and sticky papers, placing each target and stakeholder in a wedge according to their level of support for your cause. It allows you to examine a Facebook audience broken down according to broad demographic groups, narrow interests, and everything in between.
You might be running a local campaign that needs someone with local knowledge and good contacts. Don’t be afraid to take strong positions and don’t be too politic. A five-wedge diagram would include the following: Active allies: supportive and motivated to achieve your goals, Neutral parties: may not be involved or affected currently, Active opponents: actively interfere with your activities. Clean Air Initiative for Asian Cities Centre, New Tactics in Human Rights Tactical Mapping, The Change Agency's Power Mapping exercise, New Tactics in Human Rights' Spectrum of Allies exercise, 4. online & mobile, security & privacy, who is affected by the campaign issue both positively and negatively. You don’t have to brilliant at it, only better than your opponent who has to suffer something by not being as good at it.
A panel of 9 women lawyers and rights activists undertook a thorough investigation in Gujarat on whether perpetrators were held accountable, and whether redress and compensations were made available to women victims, who still lived in self-run camps nine months after the violence. The term “tactics” is commonly used to designate the ways resources are deployed and directed within a broader strategy so as to reach the desired outcomes. Place those who most support your campaign on the left side of the spectrum; those who oppose you the most on the right. An environmental (and rather predictable) example is the Olympics. Simon Bryceson points out that many political decisions are not a reaction to events but an anticipation of an event happening, and the possible consequences (see his Political Checklist). visualisation tactics, Opposing: use disruption, interference tactics, This card was created by Namita Singh and A. Ravi in collaboration with. The UN Special Rapporteur on Violence against Women (Radhika Coomaraswamy) had requested to visit Gujarat, but did not obtain permission from the Indian government. Running repeatedly is not a sound strategy when it comes to building name recognition or creating a road map to victory. Key Lessons for campaigns on VAW.